Resilience
What the New Tariffs Could Mean for South Florida Businesses
A message for our local business community from Keith Costello, CEO of Locality Bank

Published April 2025
Recent tariffs on global trade are creating serious ripple effects. They touch everything from raw materials to shipping timelines, and they’re leaving business owners across South Florida and beyond wondering:
- How will this affect my supply chain?
- Will my costs rise overnight?
- What should I be doing right now?
If you’re asking these questions, you’re not alone. These new tariffs are broad, fast-moving, and without precedent. No one has all the answers, but that doesn’t mean we can’t prepare.
How to Navigate This Moment
You don’t need a crystal ball. You need a clear picture of your current position and a partner to talk things through. Here are a few simple check-in questions:
- Do I have a clear picture of my cash flow if costs rise or sales slow down?
- If I needed financing quickly, would my bank move fast to help?
- Who can I call to talk honestly about where things stand?
If you’re unsure about any of these, that’s okay. These are tough conversations, but they’re better had early. We’re here to help if you want to talk through it.
What We’re Focused On
At Locality Bank, we recently raised an additional $14.5 million in capital. This strengthens our ability to support clients through uncertainty. More importantly, we’re focused on being available, proactive, and responsive.
Our team is meeting with local business owners, reviewing plans, and offering support where it matters most. That’s the real value of a community bank. When things get unpredictable, you know who to call and you know we’ll answer.
You Don’t Need All the Answers. You Just Need a Real Conversation.
If you’d like to talk through your next move—whether it’s a financing decision, a vendor conversation, or just a gut check—we’re here. You’ll speak with someone local who understands what it means to run a business in South Florida.
We’re not here to sell. We’re here to listen, offer input when it helps, and show up when it matters. If and when you need someone to talk with about your business, give us a call at 954.799.0900.
Sincerely,
Keith Costello
CEO, Locality Bank
Disclaimer: The information provided in this content is for general educational purposes only and does not constitute professional advice. Locality Bank makes no warranty, express or implied, nor assumes any legal liability or any responsibility for the accuracy, correctness, completeness, or any actions taken based on the information provided. Loan programs, terms, and requirements are subject to change. Deposit accounts are subject to account opening requirements. Always consult a qualified professional for specific guidance related to your situation.