Zach Hoffman, CEO of Exults, joins Keith Costello on Locality’s Making Bank Podcast to share his entrepreneurial journey. At just 15, Zach was already diving into the digital world, registering domain names in the mid-‘90s when it cost $200 per year. Inspired by his family’s generational entrepreneurship, he quickly became adept at leveraging online opportunities, even marketing his own websites while in college. Zach taught himself internet marketing and SEO, building Exults into a leading digital marketing agency. He shares insights on staying ahead of technological advancements, the evolving role of AI in business, and the importance of persistence.
Key Takeaways:
- Family Legacy: Zach’s entrepreneurial spirit was inspired by his family’s history of generational entrepreneurship.
- Early Ventures: From registering domain names as a teenager to marketing his own websites, learn how Zach started his journey.
- Self-Taught Marketing: Discover how Zach mastered internet marketing, Google Ads, and SEO on his own.
- Adaptability: Understand the importance of evolving with market demands and technological advancements.
- AI Integration: Insights into the role of AI in the future of digital marketing.
- Practical Advice: Valuable tips for aspiring entrepreneurs on persistence, networking, and business growth.
- Charitable Involvement: Learn about Zach’s contributions to various charitable organizations.
Connect with Zach Hoffman:
- LinkedIn: Zach Hoffman
- Exults: https://www.exults.com/
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