How Norman Kravitz Built FulfillMe
Lessons in Entrepreneurship and E-Commerce Fulfillment
Norman Kravitz, founder of FulfillMe, has transformed the e-commerce landscape with his innovative approach to shipping and fulfillment. In this episode of Locality’s Making Bank Podcast, Norman shares his journey from a mail carrier at the U.S. Postal Service to becoming a leader in third-party logistics (3PL) for e-commerce businesses.
From Early Hustles to Entrepreneurial Vision
Norman’s entrepreneurial drive began in his youth, inspired by his mother’s upholstery business. Growing up, he learned the value of resilience and hard work by helping his family, mowing lawns, and excelling in Junior Achievement programs.
Later, during his career at the U.S. Postal Service, Norman’s knack for sales and problem-solving became apparent. His innovative thinking and relentless pursuit of efficiency laid the foundation for what would eventually become FulfillMe.
Launching FulfillMe: A Game-Changer in E-Commerce
Founded to meet the growing demands of e-commerce businesses, FulfillMe is a technology-enabled third-party logistics (3PL) company specializing in shipping and fulfillment solutions. FulfillMe streamlines the order-to-delivery process for entrepreneurs, providing inventory management, cost-effective shipping, and tailored solutions to help businesses scale.
“FulfillMe lets entrepreneurs focus on growing their brand while we handle the logistics,” Norman explains during the podcast.
Lessons in Resilience and Growth
Norman’s journey hasn’t been without challenges. From losing a $50 million contract to rebuilding his business from scratch, his story underscores the importance of adaptability and perseverance.
Reflecting on his experiences, Norman shares:
“Failure is only failure if you don’t learn from it. Every setback is an opportunity to grow and refine your approach.”
His faith and commitment to doing the right thing have also shaped his outlook:
“I believe God said, ‘I trusted you with a little, now you can have some more.’ Every single time something bad happened, it was like a reminder to trust and wait. And it always worked out.”
Key takeaways from Norman’s entrepreneurial journey include:
- Focus on What You Do Best: Specializing in fulfillment allowed FulfillMe to stand out in a crowded market.
- Build Strong Relationships: Norman emphasizes the value of collaboration and trust with both clients and employees.
- Invest in Your Community: Giving back has been central to Norman’s business philosophy, reinforcing his belief in the importance of supporting others.
Why FulfillMe Matters for E-Commerce Entrepreneurs
FulfillMe’s tailored solutions enable e-commerce businesses to grow without being bogged down by logistics. By optimizing shipping, fulfillment, and inventory management, FulfillMe empowers entrepreneurs to focus on marketing and scaling their brands.
Norman’s leadership and FulfillMe’s innovative approach have made it a trusted partner for businesses seeking to streamline their operations and deliver exceptional service to their customers.
Explore More Insights
Norman’s story is a powerful reminder that persistence, innovation, and giving back are critical to entrepreneurial success.
Listen to the full episode on Locality’s Making Bank Podcast to hear more about Norman’s inspiring journey and actionable advice for entrepreneurs.
