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Raising Cash Quickly in a Crisis

Raising Cash Quickly in a Crisis

When your business is under financial pressure, you could have assets to convert into cash (liquidized/sold) to bridge the gap until the business recovers.

A cash flow crisis can be stressful when it happens, and you may need to act fast. When your business is under financial pressure, you might have assets to convert into cash (liquidate/sell) to bridge the gap until the business recovers.

Business assets you may be able to liquidize fall into four main categories:

1. Current assets

This category covers any items that can be quickly sold and converted to cash. If you don’t need to repurchase these items to continue to operate, you could use the money to pay for other more immediate costs to buy you more time to recover.

Apart from the cash you have in your accounts, investigate what you don’t need or could reduce. Common current assets to convert to cash include:

  • accounts receivable to collect
  • existing inventory
  • raw materials
  • manufacturing and packaging supplies
  • short-term investments that mature in under 12 months
  • any funds in offshore accounts you can bring back.

If in the past you’ve held excess stock and raw materials to take advantage of bulk discounts or efficiencies, look at reviewing your processes to only order ‘just-in-time’ to lower the volume you hold.

2. Fixed or long-term assets

Fixed assets are usually the more expensive items you’ve purchased to run your business and typically last more than one year. Think about taking the opportunity to streamline and sell anything you no longer need.

Common examples to convert to cash are:

  • excess technology
  • office equipment and furniture
  • machinery and plant or
  • vehicles
  • long-term investments

If you own property, land, equipment or vehicles that are still needed, you could sell the asset to free up capital and then lease back. It usually costs more in the long run to lease an asset than own it, but you’ll get an immediate injection of cash to keep you afloat.

If you do find circumstances are disastrous, you may need to scale down to a skeleton operation to keep the business intact to fight another day, as it’s a balancing act between having the cash to survive without hamstringing your business permanently.

3. Intangible assets

These assets tend to be harder to value as they include intellectual property (IP), goodwill, brand, and your business ‘know-how’. They are worth something to your business but are much harder to unbolt and sell, plus possible buyers are likely in the same industry (and predicament) as you, so they too could be hard up for cash.

Common examples are patents, trademarks, designs, informal agreements or customer contracts that could be sold to another business. Be careful, as often your IP is inseparable from the core value of your business.

4. Other business interests

Review any part of your business you don’t need that could be sold without disrupting your core business. If you have a number of locations, branches, or offices, it could be possible to split them off and sell as a going concern, or close and liquidate the assets. If you have an underperforming part of the business or have expanded into non-core products or markets, now could be a good time to retrench back to what you’re best at.

Remember, the liquidation value of an asset is most likely to be below market value, so carefully consider all your options before you sell off the business silver to keep things running. Seek legal, financial, and business advice if you’re making decisions that impact your long-term future.


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